Carl Bf Williams

Carl BF Williams, MS, is an accomplished marketing professional with extensive experience in digital marketing and community engagement. Currently serving as the Community Engagement Marketing Events Team Lead for the Orlando Magic NBA Team since August 2021, Williams excels in utilizing data analytics to enhance customer segmentation and promote ticket sales. As a Digital Marketing Consultant at IMG Records, Williams provides expert advice to notable industry figures, including a GRAMMY Award-winning drummer. Additionally, Williams has held key roles such as Senior Branding Digital Marketing Strategist at Penn State University, where significant enhancements to web visibility were achieved, and as a Digital Marketing Consultant at Bisk, focusing on keyword optimization. Previous experience as a Senior Digital Content Specialist for Planet Hollywood International involved creating engaging content for a diverse audience. Williams holds both a Master’s degree in Parks, Recreation and Leisure Studies and a Bachelor's degree in Landscape Architecture from Penn State University.