Joanna Pupkowska

Joanna Pupkowska is a seasoned professional with extensive experience in strategic marketing, data analytics, and consumer insights across multiple industries. Currently serving as Manager of Strategic Marketing Planning, Budgeting & Marketing Analytics at ORLEN S.A. since February 2025, Joanna previously held various roles at LIPTON Teas and Infusions from September 2021 to September 2024, including Global Data & Capabilities Manager and Global Data & Performance Manager, where Joanna led the transformation of marketing analytics systems. Prior positions include European Customer Research Manager at Great Wall Motor Europe, European Market Intelligence & Consumer Insights Manager at Kia Europe, and several roles at Thermo Fisher Scientific and ING, among others. Joanna's academic background includes a Master's degree in Economics from SGH Warsaw School of Economics and post-graduate studies in Project Management at Kozminski University and Phytotherapy at Instytut Zielarstwa Polskiego i Terapii Naturalnych.