Malgorzata Bulanda

Malgorzata Bulanda is the Head of Advanced Analytics and Customer Development at ORLEN SA, where they focus on CRM strategy, analysis, and omnichannel communication. Malgorzata has extensive experience in the banking sector, having held positions such as Head of CRM at Alior Bank SA and Direct Marketing Manager at LUKAS Bank. Alongside their professional roles, Malgorzata pursued advanced education, including PhD studies in marketing and management at Wroclaw University of Economics. Their academic background also features postgraduate studies in communication and computer applications from institutions such as Wroclaw University of Technology and Central Connecticut State University.