Luanne Dibernardo

Luanne DiBernardo is a seasoned entrepreneur and creative professional with extensive experience in the cooling wearable industry and advertising sectors. As Co-Founder of Oro Sports since January 2020, Luanne has been instrumental in designing, manufacturing, and marketing innovative cooling wearables to enhance both mental and physical endurance, while minimizing heat-related injuries. Prior to this, Luanne served as Founding CEO of Coolture, LLC from September 2010 to December 2019, where the company specialized in creating high-quality cooling vests for individuals with heat intolerance due to chronic conditions. Luanne's earlier career includes roles as a filmmaker and freelance writer at Badkid Productions and as a founding partner in advertising and branding at Mathieson & Co., following an initial position as an advertising copywriter at Chris-Craft Corporation.