Salima Popatia

Chief Digital Officer (laura Mercier, Bareminerals, Buxom), Excom Member at Orveon Global

Salima Popatia has had an extensive and diverse work experience in the field of digital and e-commerce. Salima most recently worked as the Chief Digital Officer at Orveon Global, a position they began in August 2022. Prior to this, Salima held various leadership roles at The Estée Lauder Companies Inc., including SVP of Global Consumer Acquisition and Retention from July 2019 to August 2022, and Vice President of Global Ecommerce, Marketing & Merchandising from February 2015 to July 2019.

Before joining The Estée Lauder Companies, Salima served as the Vice President of Ecommerce at Luxottica Group | Ray-Ban from January 2014 to January 2015, and as the Senior Vice President of Global Omni-Commerce and Digital Strategy at Stuart Weitzman Holdings, LLC from October 2011 to December 2013.

Salima's earlier experience includes leadership roles at The Estée Lauder Companies Inc. as the Executive Director of the Digital Technology and Innovation Group from January 2011 to October 2011, and as the Executive Director of Global Online Marketing for MAC Cosmetics from August 2004 to December 2010.

Salima also co-founded indomix, a company focused on FSS and Ecommerce, from August 2004 to December 2008. Salima started their career as an Online Marketing Manager at Digitas from January 2004 to August 2004.

Throughout their career, Salima has demonstrated expertise in driving sales growth, developing marketing strategies, managing budgets, and leading teams.

Salima Popatia attended NYU Stern School of Business from 1994 to 1998. No specific degree or field of study is provided.

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Timeline

  • Chief Digital Officer (laura Mercier, Bareminerals, Buxom), Excom Member

    August, 2022 - present

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