Marta Frías

Marta Frías is a seasoned product and UX consultant currently serving as Chief Product Officer and Head of Product at Oscar Car Rental since November 2022. Marta also operates as a Freelance Senior Product and UX Consultant at Studio Marta Frías, where focus lies on developing user-centered products that yield significant business impact. Previously, Marta held roles such as Chief Digital Product Officer and Head of Design at Nordic Oil and Art Director at ELEMENT C, managing various aspects of design and project management. With a strong foundation in graphic and visual design established at companies like windeln.de SE and BlueID GmbH, along with advanced degrees in Fine and Studio Arts from Universidad Complutense de Madrid, Marta combines creative vision with strategic execution to drive product success.