Ounass
Sarah Shamma is an experienced fashion professional currently serving as a Personal Shopper at OUNASS since April 2022, specializing in luxury retail for VIP clientele across various categories. As the Founder and Creative Director of Pointless Acts since January 2021, Sarah combines entrepreneurial skills with a strong background in personal shopping, which includes previous roles at MR PORTER and The Modist, where tailored styling and shopping experiences were provided to high-net-worth individuals. Sarah's career also encompasses significant experience in fashion styling, demonstrated through positions at Ellaycom and Style Doctors, and creative ventures such as founding SOLUS, which offers customized denim jackets. Educationally, Sarah holds a Bachelor's degree in Visual Culture and Arts from the University of West Bohemia and a diploma in Fashion Styling from the British College of Professional Styling.
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Ounass
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Ounass presents a carefully-curated edit of exclusive capsule collections from local and international designers of the highest caliber, housing the Middle East’s widest range of top-tier designers. From fashion & beauty to lifestyle and homeware, Ounass has boasted over 300 luxury brands since launching in December 2016 as Al Tayer Group’s first, exclusively digital, luxury e-commerce site. Dedicated to impeccable local talent and local service alike, Ounass currently operates exclusively within the Middle East. An extensive array of opulent collections and coveted seasonal pieces is presented through a tailored website, app and Personal Shopping service, refined and polished to provide a personalized experience. Based in Dubai, the world’s new capital of fashion, we provide a 2-hour delivery in Dubai and same or next day delivery service within the UAE, as well as express delivery to KSA, Kuwait, Oman, Bahrain & Qatar. As Ounass takes a step into sustainable luxury, our opulent selection arrives in your preference of eco-friendly or premium packaging. Ounass is proud to be home to some of the industry’s top insiders. Scouring the globe for leading trends, our expert team reports on the latest fashion updates, coveted insider information, and exclusive interviews for you to read and shop.