Ada Liu

Ada Liu is a seasoned media buying professional with extensive experience in digital advertising, particularly in mobile games and social media marketing. Currently serving as a Senior Media Buyer at 北京掌趣科技股份有限公司 since February 2023, Ada Liu develops advertising strategies and manages ad campaigns based on performance data. Previously, Ada Liu held similar roles at 趣加游戏 and IM30, specializing in Facebook advertising with a focus on achieving high return on ad spend (ROAS). Additional experience includes a position at Hawk Internet (TCL) as a Business Development Manager, where Ada Liu was involved in program management and digital marketing. Ada Liu began the career in e-business at Brand Connection, managing online product pages and customer orders. Ada Liu earned a Master's degree in Business Information Systems from University College Cork from 2015 to 2016.