Aaron Lemley is an accomplished marketing analytics professional currently serving as the Senior Director of Marketing Analytics at Outcast since October 2021, where responsibilities include developing key data visualizations for digital marketing campaigns and conducting agency-wide tests to enhance client outcomes. Prior to this role, Aaron held leadership positions at Whereoware, first as Director of Customer Insights and previously as Digital Project Strategist, specializing in automated marketing solutions. Earlier experiences include serving as Digital Presence Consultant at Quicksilver Productions, Market Development Manager at Santeon, and roles in the marketing department at StewMac. Aaron's career began with producing on-air commercial content for CMT and coordinating youth programs with AmeriCorps. Educational qualifications include a Bachelor of Science in Advertising/Journalism and a Master of Business Administration in Analytics from Ohio University, along with studies at the University of Southern Denmark.