Terri Crudup

Terri Crudup is an experienced business development leader with a strong background in healthcare and market research. Currently serving as the Director of Business Development at Outcomes4Me since November 2024, Crudup focuses on advancing the organization's mission to democratize healthcare for cancer patients. Previously, as the Director of Business Development at Evidation from October 2023 to September 2024, Crudup successfully achieved a $5 million individual contribution goal and played a key role in scoping new business and negotiating profitable deals. During a decade-long tenure at IQVIA, Crudup held multiple leadership positions, managing teams and driving significant revenue growth in the realm of real-world evidence and market research. Crudup's career also includes a role as Senior VP at Ipsos Healthcare, where custom market research projects were executed to foster strategic business decisions. Crudup earned an MBA from the University of Rochester - Simon Business School and a BS in Biology from SUNY Geneseo.