Lisa Johnston

Lisa Johnston is an accomplished sales and growth leader with extensive experience in various high-level roles across multiple organizations. Currently, Lisa serves as the Head of Sales at Outdoor Cap Company since April 2024. Prior to this, Lisa held the position of Chief Growth Officer at UpSpring from February 2021 to May 2024 and served as the Vice President Team Lead at Catapult Marketing from March 2018 to February 2021. Notable achievements include roles as Vice President of Consumer Activation at 5-hour ENERGY® and Senior Manager of Shopper Strategy at Henkel, where responsibilities encompassed managing brands within the Beauty Care and Laundry Care Divisions aimed at retail operations. Additional experience includes serving on the Board of Directors for Autism Involves Me and Champions for Kids, with a role as Executive Leadership Team Member at the American Heart Association | American Stroke Association. Lisa's early career features significant positions at Coca-Cola and Project 7 Inc., focusing on national sales and account management. Education was completed at the University of Arkansas.