Outdoor Media Association
Matt Fisher has extensive experience in sales and marketing, currently serving as Sales Director at TorchMedia since August 2014, where prior roles included Senior Account Director and Account Director. Fisher has contributed to the Outdoor Media Association's Marketing Committee since July 2016. Previous positions include Sales Associate/Management at Surfection, focusing on premium branded surf apparel and hardware, as well as NSW Sponsorship & Partnership Manager at Active Media Group, where tailored strategies increased media revenue for Fitness First. Fisher also held the role of Senior Advertising Sales Manager for ACP Magazines, managing advertising sales for multiple sports titles. An early career included a position as Events Coordinator at Images Concepts Events. Fisher holds a degree in Business, Marketing from Australian Catholic University.
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Outdoor Media Association
The Outdoor Media Association (OMA) is the peak national industry body that represents most of Australia’s traditional and digital outdoor media display companies and production facilities, as well as some media display asset owners. The OMA operates nationally, and prior to July 2005 traded as the Outdoor Advertising Association of Australia (OAAA). It was first incorporated in 1939. The OMA is governed by a Board of Directors that is elected by the membership. The OMA launched MOVE (Measurement of Outdoor Visibility and Exposure) its Audience Measurement System (AMS) in February 2010. MOVE was a world first in Outdoor, introducing Likelihood to See (LTS) which set a benchmark for audience measurement in Australia and overseas. MOVE has been universally accepted as a credible and robust AMS for the industry. The OMA and MOVE is made up of a small dynamic team of specialists who work together to provide media relations, marketing, revenue reporting, audience measurement, research and management of government relations and regulatory affairs, with the aim to build a more sustainable industry for OMA members. OOH advertising is always working, delivering messages 24 hours a day, seven days a week. It is ubiquitous, innovative, entertaining, effective; a part of our cities, communities and our every day lives. Subscribe to our mailing list: https://www.oma.org.au/subscribe-oma-mailing-list OMA website: http://www.oma.org.au MOVE website: http://moveoutdoor.com.au