Yingjun (Cici) Zhu

Cici Zhu is a skilled professional with experience in leading the TikTok Shop for Outer, contributing to product marketing and PR, and developing partnership projects. With a background in strategy consulting and marketing, Cici has also worked with companies like Cross Water Ventures, Starbucks, and Harper's Bazaar. Cici holds a Master's degree in Communication and Media Studies from the University of Pennsylvania and a Bachelor's degree in Marketing & Entrepreneurship from Babson College.