Rizwan Saleem

Rizwan Saleem is an accomplished eCommerce professional with extensive experience in managing online retail operations. Currently serving as the General Manager of eCommerce at Outfitters Stores since November 2019, Rizwan has successfully integrated Microsoft D365 with Shopify and enhanced the Ethnic Mobile App's user interface. Previous roles include Manager and Deputy General Manager eCommerce at the same company, where sales were notably increased. Prior to that, Rizwan worked at Élan as Manager eCommerce, driving project management for eCommerce initiatives and collaborating with marketing teams to optimize website traffic. Additional experience includes launching Zaha.pk and a significant role in retail operations at REET, contributing to enhanced profitability across retail locations. Rizwan holds an MBA in Finance from the University of the Punjab and a Bachelor's in Commerce from the CFE Group of Colleges.