Liana Guilarte

Liana Guilarte has extensive experience in sales and business development across various media platforms. Liana currently holds the position of Director of Sales for South Florida Transit at OUTFRONT Media. In this role, they work with brands to create out-of-home campaigns and engage audiences through transit, billboards, mobile, and social integrations.

Before joining OUTFRONT Media, Guilarte served as the Publisher at Modern Luxury from 2017 to 2021. During their tenure, they led the strategy and development of luxury publications, driving advertising sales across multiple media platforms and overseeing new product development and event sponsorships.

Prior to Modern Luxury, Guilarte worked as the Director of Sales and Business Development at Miami Herald Media Company from 2013 to 2017. In this role, they focused on generating revenue through digital and print/event sales, providing strategic direction to the sales team, and identifying new markets for successful revenue streams.

From 2011 to 2013, Guilarte served as the International Sales Director at HCP Aboard Publishing, where they managed and developed sales teams in the United States, Latin America, Mexico, and the Caribbean.

Early in their career, Guilarte worked as a National Accounts Manager at MHMC from 1995 to 2011. In this role, they were responsible for business development, key account management, and contract negotiations, particularly in the Travel, Telecom, Movies, and Entertainment sectors.

Overall, Guilarte's work experience demonstrates their expertise in sales, revenue generation, team leadership, and strategic development across various media industries.

Liana Guilarte holds a BBA degree in Marketing and International Business from Florida International University. Additionally, they have obtained certifications in Business Analytics: Marketing Data from LinkedIn in February 2021 and Leading High Impact Teams from Kellogg Executive Education in April 2019.