Heidi Haila

Heidi Haila is an accomplished marketing professional with extensive experience in brand building, digital marketing, and strategic planning across various industries. Currently serving as the Head of Brand at Outokumpu since December 2022, Heidi focuses on sustainability storytelling and brand development in the stainless steel sector. With a background as a Marketing Consultant and Equestrian Trainer since 2017, Heidi is skilled in GTM conceptualization, campaign management, and content distribution in social media. Previous roles include Planning & Account Director at Grundlage, Chief Marketing Officer at multiple organizations, and Business Partner at TBWA\Helsinki, showcasing expertise in B2B services, media and advertising, and business development in Nordic and APAC regions. Heidi holds a Master’s degree in Economics from Turku School of Economics, has completed a certified trainer program in dressage, and is pursuing additional sustainability leadership education at the University of Cambridge.