Mary Miller McKeon

Mary Miller Mckeon is a seasoned professional in audience development and marketing, currently serving as the Director of Audience Development at Outside since March 2021. In this role, Mary leads strategies across 12 media brands, focusing on SEO, social media, newsletters, and referral traffic, while managing a team of 20 to enhance engagement and brand visibility. Prior experiences include senior roles in audience development and social media at QT2 Systems, LLC, where Mary also contributed as the Head of Marketing and Sponsorship. Additionally, Mary held positions as a Partner and Brand Manager at The XX Group, collaborated as co-founder and CMO at Spotze, Inc., and worked as an Account Manager at Arnold Worldwide on the Volkswagen account. Educational qualifications include a Bachelor of Business Administration and a Bachelor of Science in Business from the University of Maine, along with international studies at Boston College.