Lauren Andrasco

Lauren Andrasco has a strong background in marketing operations, strategy, and customer insights. They currently hold the role of Vice President of Marketing Operations and Performance Management at OutSystems. Prior to this, they worked at Seismic as a Vice President of Marketing Operations and Marketing Strategy, where they led a best-in-class Marketing Operations team and managed the marketing budget strategy.

Before Seismic, Lauren held the position of Senior Director of Customer & Market Intelligence at SevOne, where they led the Voice of the Customer program and provided executive-level customer insights.

Lauren also has experience at RSA Security, where they served as a Director of Customer Analytics and led the Voice of the Customer program. In this role, they conducted analysis and made recommendations on customer loyalty, attrition risk factors, competitive win rates, and channel preferences.

Additionally, Lauren has held various marketing research management positions at Pedestal Software, NTRU, and Converge, where they developed and implemented marketing strategies, directed business development efforts, and managed marketing content planning.

Overall, Lauren Andrasco has a diverse background in marketing operations, customer insights, and strategy, with a focus on driving measurable business growth and utilizing data-driven decision making.

Lauren Andrasco holds a Bachelor of Arts degree in Economics from Dartmouth College. Additionally, they have obtained certifications as a Certified OKR Coach from WorkBoard Inc. and as a CISSP from (ISC)².