Leslie DaCruz

Leslie DaCruz leads many of Outthinker’s key strategic client relationships. Leslie has more than 30 years of experience leading teams to breakthrough results in areas of general management, new business initiatives, game-changing strategy, and marketing. He has held senior executive positions at The Walt Disney Company, PepsiCo, Hasbro, Laureate Education, USC and Mars and Co. Leslie has built a career of stepping into new situations, quickly sizing up issues and opportunities, inventing new ways of doings thing, and then executing on them. As a result, he has launched numerous new ventures and built businesses, brought new products and services to market, and created/positioned brands in Fortune 100 companies; as well as worked with small companies and startups, in both for profit and non-profit sectors. As a senior executive with Disney, Leslie was hired at the inception of a new division where he was instrumental in creating a twenty-fold increase in revenues over a ten-year period, building retail revenue to more than $1 Billion per year. He has experience in consumer products and services, entertainment, and education.

Half of Leslie’s career has been in Europe and Latin America. He is Fluent in Spanish and Portuguese, and proficient in French. He is a graduate of the Wharton School and University of Pennsylvania.