Dale Nitschke

Dale Nitschke is a seasoned executive with extensive experience in digital marketing and analytics. Since January 2010, Dale has served as CEO of Ovative Group, a firm dedicated to enhancing enterprise value through marketing and technology services. In addition to this role, Dale has contributed to Allergy Amulet as a member of the Board of Directors since November 2016. Previously, Dale was a board member of the University of Wisconsin-Madison Alumni Association from April 2008 to April 2015 and served on the Board of Directors for Alice.com from December 2009 to November 2012. Dale also held the position of President for Target.com from January 2000 to July 2008. Dale holds a BA in Marketing and Finance from the Wisconsin School of Business and an MBA from the University of Minnesota's Carlson School of Management.