EF

Ethan Farina

Manager, Digital Experience Optimization (dxo) at Ovative Group

Ethan Farina is a skilled digital experience optimization professional with extensive experience in analytics and digital marketing. Currently serving as a Manager at Ovative Group since August 2020, Ethan has led site and app optimization initiatives and enhanced client analytics strategies. Previously, as a Digital Advertising Analyst at Carlson Wagonlit Travel, Ethan utilized SAS data analytics to analyze advertising campaign performance and managed schedules for over 270 clients. Earlier roles included positions at FRSecure and United Strategies LLC, with foundational experience as a Student Research Assistant at the University of Minnesota. Ethan holds a Bachelor of Arts degree in Political Science, Business Law, and Journalism and Mass Communication from the University of Minnesota.

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