Mara Koons

Mara Koons serves as the Director of Paid Social at Ovative Group, a digital-first media and measurement firm, since July 2017. In this role, Mara focuses on optimizing media performance to maximize Enterprise Marketing Return. Previously, Mara held various positions within the organization, including Sr. Manager, Display & Paid Social, Manager of Display and Paid Social Media, Sr. Analyst, and Analyst in Paid Media. Prior experience at the University of Minnesota-Twin Cities includes being an NCAA Division 1 athlete in women's soccer, along with an undergraduate teacher's assistant at the Carlson School of Management for courses in International Brand Management and Business Career Skills. Mara holds a Bachelor’s Degree in Marketing and Finance from the UMN Carlson School of Management.