Mark Raithel

Mark Raithel is a Senior Manager on Ovative’s Measurement Solutions team, where they focus on bridging strategy, AI, and automation in marketing measurement. Previously, Raithel served as Associate Director of Business Intelligence at Publicis Health Media and Manager of Analytics at MediaCom, managing teams and delivering insights for clients across various industries. They also hold a Bachelor of Business Administration in Marketing from the University of Cincinnati, where they achieved a 3.7 GPA. With a commitment to improving process efficiencies, Raithel has successfully employed data-driven strategies throughout their career.