David Walker

David Walker is an accomplished marketing and customer strategy professional with extensive experience in leading initiatives across various sectors, particularly in customer value and retention. Currently serving as the Head of Lifetime Customer Value at OVO since November 2017, David previously held the role of Head of CRM Integrated Communications Planning at SSE, where responsibilities included overseeing a comprehensive marketing communications plan. Prior roles include Head of Customer Strategy and Planning at SSE plc, and significant leadership positions at Guardian News & Media, News International, and SPAR, focusing on subscriber growth, retention strategies, and operational management. David's educational background includes a Marketing Week Mini MBA, a Postgraduate Diploma in Data Driven Marketing, and a MA Hons in Business Economics with Marketing from the University of Dundee.