Kayley Cracknell

Kayley Cracknell is an accomplished marketing professional with extensive experience in brand management and strategic marketing, currently serving as Head of Advertising at OVO since November 2017. Kayley has successfully led BTL channels, media planning, and brand support for ATL campaigns, including managing high-profile sponsorships such as the Tour of Britain. Prior to OVO, Kayley held various roles at Hiscox from 2013 to 2017, overseeing marketing activities for Home Insurance and managing partnership marketing plans. Experience at Debenhams involved creative and media planning for national advertising campaigns, alongside budget management. Kayley's career began at the City of York Council and included a role as a Brand Specialist at Outfit Fashion. Education includes a BA Hons in Psychology and Criminology from Sheffield Hallam University.