Debbie Medvinsky

Debbie Medvinsky serves as the Audience Insights Lead at Oxfam America since September 2020, utilizing market research to enhance understanding of supporter demographics and optimizing marketing strategies through insights on brand perception. Previously, Debbie held various leadership roles at Nielsen from July 2004 to September 2020, including Vice President of Consumer Neuroscience, where a client service team was directed in employing advanced marketing research techniques to drive actionable insights for clients. Additionally, Debbie worked as a Process Improvement Consultant, applying Lean and Six Sigma methodologies to improve operational efficiencies, and as Director of Client Consulting at Nielsen BASES, focusing on consumer insights and sales forecasts for product innovations. Debbie's educational background includes a Mini MBA in Brand Management from Marketing Week and a B.A. in Psychology from Tufts University.