Marcus Siddons is a seasoned professional with extensive experience in marketing, media, and consultancy. As the Founder and Director of Aurelius Accelerate since September 2019, Marcus focuses on enhancing direct-to-consumer brands through Amazon and other marketplaces. Marcus serves as a Business Mentor at Oxford Brookes University, guiding start-ups in establishing product-market fit. In addition, Marcus holds the position of Director at Baker Wilkins & Smith, an RICS regulated international construction consultancy. Previous roles include Managing Director for GroupM Digital in the Middle East & North Africa and Xaxis, where Forbes recognized Xaxis as one of the "25 most important agencies of the 21st century." Educational background includes a Marketing Management degree from Oxford Brookes University, complemented by practical leadership training through WPP's Mini-MBA programs. Marcus also invested in SoundOut, a consumer insight firm, contributing to its innovative approach to brand strategy.