Shannon Ballantyne

Shannon Ballantyne is an experienced Global Category Director with a demonstrated history of success at OXO since June 2013. Notable achievements include launching the OXO Outdoor line, managing a $33 million category encompassing Utensils and Grilling products, and driving the Grilling category growth from a single SKU to ten SKUs. Shannon has conducted extensive user research to shape product development strategies and fostered international business growth through insights gained from research trips. Prior experience includes Category Manager at Lifetime Brands, where management of a $100 million business and development of new product lines were key responsibilities. Educational background includes a Bachelor of Applied Science in Home Product Development from the Fashion Institute of Technology.