Carole Ginman

Carole is the Head of Marketing at Oxx, based in Stockholm. She brings a wealth of operational marketing experience to the team, with an extensive background in B2B SaaS. Prior to joining Oxx, she held various marketing roles in international B2B SaaS companies for 10 years. Carole has broad experience in the FinTech industry, having led Klarna's Nordic marketing efforts between 2014 and 2017. She handled everything from strategy and business-as-usual activities to new product and market launches, as well as managing key enterprise pitches.

After Klarna, Carole established the marketing foundations at Sqore (now House of Education) and managed marketing for commerce experience platform Nosto's Northern European region. Most recently, she led open banking pioneer Trustly's marketing strategy for the Ecommerce and Travel segments. Before venturing into the world of B2B SaaS, Carole started her career by spending two years at The Swedish-American Chamber of Commerce in New York.

Carole holds an MSc in Business Administration and an MSc in Media & Communication from Uppsala University.