David Gales

David Gales is a seasoned marketing professional with extensive experience in demand generation, lifecycle marketing, and product marketing. Currently serving as the Director of Demand Generation at Oyster®, David specializes in automating cross-border employment to enhance the employee experience for remote hires. Previously, David held roles at Hootsuite, where focus was on developing lifecycle marketing strategies to improve user engagement and retention, and at Vivametrica, where the emphasis was on brand strategy and go-to-market initiatives for SaaS products. David's earlier experience at LoyaltyOne involved managing integrated marketing campaigns and driving customer loyalty for specialty retail accounts. David holds a Bachelor of Commerce in Marketing from the University of Alberta and has completed specialized training in experimentation and user insights through Reforge.