Debra Strougo

Debra Strougo is an accomplished leader in the fitness and wellness sector with extensive experience in business development, franchising, and strategic advising. Currently serving as the Founder's Co-pilot™ at Fitizens Holdings, Debra specializes in unlocking business potential for founders, investors, and key leadership through client-centric marketing and sales initiatives. Debra's entrepreneurial journey includes founding Row House, which transitioned into a successful franchise under Xponential Fitness. In addition, Debra advises multiple companies, including Your Reformer and Hydrate IV Bar, focusing on growth strategies and operational excellence. Debra holds a Bachelor of Science in Management from Binghamton University and a Certificate of Entrepreneurship from Goldman Sachs 10KSB, complementing a robust professional profile with a commitment to innovation and scalability in the fitness industry.