P20 | EMS Studio
Pedro Ruiz is a seasoned entrepreneur and executive with extensive experience in the fitness franchise industry and international business development. Ruiz co-founded P20 | EMS Studio in 2015, overseeing franchise sales, marketing, finances, business innovation, and property management across multiple countries. Previously serving as Chief Executive Officer at VIVAFIT from 2002 to 2023, Ruiz contributed to sales growth and franchise expansion. Additionally, Ruiz held leadership roles in several organizations, including Vice President of the Associação Portuguesa de Franchising and Board Member for both the Câmara de Comércio e Indústria Luso-Espanhola and EuropeActive. Early in their career, Ruiz gained valuable experience as a Product Manager at ExxonMobil and as Technical Manager at the Sociedad Estatal para la Ejecución de Programas Conmemorativos Del Quinto Centenario, alongside roles in construction management. Ruiz's educational background includes a Master's degree in Naval Architecture and Marine Engineering from Instituto Superior Técnico.
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P20 | EMS Studio
Smart Exercise. 20 minutes. P20 | EMS is the most revolutionary and effective workout system based on the revolutionary new science of exercise. We provide 20 minute, quick workouts, fully individualized in a unique environment with guaranteed results due to the: • use of modern and innovative Whole-Body EMS technology • tailor workout programs made specifically for each customer wherever they are in the world. delivered by certified P20 EMS Trainers who must meet a rigorous plan of internal training to deliver our quality controlled P20 Method. Our Technology - Whole-Body EMS or Electrical Muscle Stimulation. Wearing a special suit with 10 pairs of electrodes, the EMS method uses a low intensity electric impulse causing muscle contractions. The contraction of the muscle causes the muscle to strengthen and promotes a better blood supply (important for therapeutic purposes). An EMS machine is essentially an electronic machine with the capacity to contract your muscles via an electric impulse transmitted to the muscle. When you naturally contract a muscle with maximum strength, only 30% of all your muscle fibers are in a state of contraction. The remaining 70% are dormant and awaiting for the contracting fibers fatigue. With EMS you can electrically stimulate all the muscle fibers to improve their strength. The elite athletes (tennis player Rafael Nadal, football team Bayern Munich, etc ) have been using EMS equipment for a long time. Now it's your turn to get a body shaping workout that is joint friendly. More about EMS: http://en.wikipedia.org/wiki/electrical_muscle_stimulation