Mike Sawford

Mike Sawford is an experienced professional in product development, currently serving as Associate Director of Product Development and Principal Consultant at PA Consulting since November 2017, focusing on delivering innovative technologies across various industries. Previously, Mike held key positions at Xeros Ltd. as Engineering Director and New Product Development Manager, showcasing expertise in product innovation. Additional roles include Senior Product Development Manager at Mamas & Papas and Product Development Manager at ACCO Brands, where responsibilities encompassed advanced product development and design project management. Early career experience includes working as a Design Engineer at Olympus KeyMed, specializing in medical and industrial imaging technology. Mike holds a Master’s degree in Rapid Product Development and a Bachelor’s degree in Industrial Design from De Montfort University.