Pacific Blue Cross
Dave Rockliff is an accomplished marketing professional with extensive experience in various managerial roles. Currently serving as Senior Marketing Manager at Pacific Blue Cross since March 2014, Rockliff oversees Microsoft Dynamics for Marketing integration and optimizes the annual advertising budget to drive growth. Previous positions include Manager of Digital Marketing and Manager of Product Development & Market Research, where Rockliff implemented strategies to enhance online advertising efforts and manage social media presence. Prior experience includes marketing coordinator roles at ACEC-BC and enGauged Marketing, along with a solid foundation in marketing strategy and client retention from work with ICBA Benefit Services Ltd. Rockliff holds a degree in Direct Response Marketing from the British Columbia Institute of Technology.