Katerina Hurlburt has extensive experience in marketing and digital strategy, with a focus on the hospitality industry. Katerina has held various roles in notable companies such as Pacific Hospitality Group, InterContinental Hotels Group, Wyndham Hotel Group, Dolce Hotels & Resorts, and Lakeway Resort and Spa. Throughout their career, Katerina has been responsible for developing and implementing marketing programs, optimizing digital marketing initiatives, and driving revenues through effective marketing strategies. Katerina has expertise in areas such as brand positioning, loyalty marketing, eCommerce, and content development. Katerina's work experience showcases their strong analytical and strategic skills in generating profitable revenues and ensuring the success of marketing campaigns.
Katerina Hurlburt's education history includes a Bachelor of Fine Arts (B.F.A.) degree in Web Page, Digital/Multimedia and Information Resources Design from The Art Institutes. Katerina also holds a certification in Digital Marketing from Cornell University. Additionally, they have a BFA degree in Web Design & Interactive Media from The Art Institute of Austin.
In terms of additional certifications, Katerina has obtained the following:
- Digital Marketing 360 Certification from eCornell in November 2022
- Growth Marketing Certification from eCornell in November 2022
- Marketing AI Certification from eCornell in November 2022
- Certified Marketing Analyst (MCP) from eCornell in July 2022
- Advanced Social Media Strategy Training and Certification from eCornell in April 2022
- Advanced Google Analytics Certification from Google in July 2018
- Ecommerce Analytics: From Data to Decisions Certification from Google in July 2018.
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