Pacific Licensing Studio
Vanessa Yeo is an accomplished marketing professional with extensive experience in various roles across different companies. Currently serving as Assistant Marketing Manager at Pacific Licensing Studio since July 2020, Vanessa previously held positions including Senior Executive in Franchise and Partnership Marketing at F J Benjamin from March 2017 to July 2020 and Sales and Marketing Executive for the BABYZEN brand. Early career experiences include roles as Events Executive at Scoopy's Gelateria Pte. Ltd., where Vanessa coordinated events and managed logistics, and as a Marketing Intern at the National Trade Union Congress. Vanessa also gained insights into qualitative research as a Qualitative Researcher Intern at Oracle Added Value. Educational qualifications include a Bachelor of Business Administration in Marketing from Singapore Management University and a Diploma in International Business from Ngee Ann Polytechnic.
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Pacific Licensing Studio
Pacific Licensing Studio Pte Ltd (PLS) is a licensing and brand management company headquartered in Singapore with offices throughout Greater China & Southeast Asia. PLS specializes in consumer products licensing, retail solutions and promotional/sponsorship opportunities for IP brands. The team from PLS has diverse interests and experience, having worked on entertainment, sports, fashion and lifestyle brands. Our clients include Warner Bros. Consumer Products, DreamWorks Animation, FIFA, Rovio Entertainment, Hurlingham Polo Association, Tokidoki, and King. Our primary services are: · Licensing - All traditional product categories (hardlines & softlines), branded food & personal care and publishing. · Licensed promotions, including FMCG, QSR, retail, media and financial services among others. · Strategic consumer brand management and consultation with a key focus and expertise in the Asian consumer & retail markets. · Development & implementation of integrated marketing solutions covering trade, retail and promotional. · Retail account management for your brands, including direct to retail solutions, in-store retail promotion activation & live events. · Retail channel management, placing your brand’s products in channels that achieve the correct balance between revenue generation and brand building – mid-tier and mass, specialty and e-commerce, convenience and sporting goods. · Other licensing agency services include brand assurance, creative direction (design, styleguide, product application), contract administration and finance functions (invoicing, royalty tracking & reporting). · Merchandising, product & premium development, sourcing and trading consultation.