Chang Liu

Chang Liu is an experienced IP and product designer with a strong background in visual design and branding. Currently employed at PMI Worldwide since April 2021, Chang collaborates with Starbucks China and Japan on research, storyline development, and the design of various products, including cups and accessories. Previously, at Discovery Recreations, design work involved organizing and creating product lines and souvenirs from existing IP elements. At Universal Beijing Resort, brand visualization and experience design were key responsibilities, integrating IP elements through graphic and architectural design. Earlier, Chang contributed to Marslive as a visual designer, enhancing mobile screen solutions and updating design guides. Chang holds a Bachelor's degree in Architecture from Carnegie Mellon University and a Master’s degree in Graphic Communications from Pratt Institute.