Shelley Frost

Shelley Frost currently serves as the President and CEO of the Pacific National Exhibition (PNE), a position held since July 2018 after a 15-year tenure as Vice President of Sales and Marketing within the organization. With extensive experience in overseeing operations, branding, advertising, and market research, Shelley has been an integral part of the PNE since January 2004. Prior to joining PNE, Shelley held consulting roles at MarketQuest Consulting and the Arts Club, and served as Vice President of Marketing at Appareo Software and Marketing Manager at Transoft Solutions Inc. Shelley holds an MBA in International Marketing from Simon Fraser University and both a Bachelor of Business Administration and a Bachelor of Arts in Psychology from the University of Alberta.