Sierra Sirianni

Sierra Sirianni currently serves as the Associate Director of Ecommerce Merchandising and Digital Growth at Pacific World Corporation, where responsibilities include developing strategic ecommerce initiatives and optimizing advertising and content across major retail platforms. Prior experience at PPI Beauty involved managing the Amazon US business for various brands, fostering relationships with retail teams, and overseeing promotional calendars. Sierra has held multiple roles in ecommerce, developing strategies to enhance product performance and driving growth through data analysis and collaboration with cross-functional teams. Education includes a Bachelor of Science in Retail and Consumer Behavior from the University of Wisconsin-Madison.