Kerry Abass

Kerry Abass is an experienced marketing professional currently serving as the Growth Marketing Manager for Pact Coffee, where efforts focus on driving E-commerce growth and enhancing customer lifetime value. Previously, Kerry held the role of Head of Marketing at Whirli, significantly increasing the subscriber base from zero to over 10,000 through a comprehensive growth strategy. With a strong background in digital marketing, Kerry has also led the E-commerce and Digital Marketing efforts for South African Airways in the UK, achieving impressive revenue growth. Additional experience includes positions in sales and marketing at The Eton Collection, Guest Invest, lastminute.com, and First Choice Holidays. Kerry holds a BA Hons in Geography from the University of Leicester.