Lars Hirsch is an accomplished professional in the ad tech and retail media technology sectors, currently serving as President and Founder of Terrier AdTech since May 2023. Lars has a diverse experience, including leadership roles at Amazon, where significant contributions were made to improve advertising and retail marketplace businesses through experimentation and optimization efforts. Furthermore, Lars held key positions at Microsoft as Director of Data Science for Bing Ads and at Snap Inc. as VP of Ads Product, where impactful strategies were developed to enhance the ads business. A technical advisor for multiple organizations, including Mercado Libre and Pacvue, Lars's background also includes founding companies that focus on online sales and technology solutions. An academic foundation in computer science with a specialization in machine learning from the Georgia Institute of Technology further complements Lars's expertise in driving innovation and strategic growth in digital advertising.
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