PAD Integrated Marketing and Communications
Rupa Obulreddigari currently serves as the Head of People & Culture at Hotcult India since July 2024 and as a Certified Life Coach at Mindvalley, focusing on empowering women in their life and career aspirations. Prior experience includes a role as Director at Alt Mart from July 2019 to December 2023, where Rupa led operations, brand strategy, and marketing, establishing the brand as a prominent marketplace for vegan and plant-based lifestyles in Hyderabad. Rupa also founded a pioneering vegan e-commerce platform in India. Previous positions at Microsoft involved strategic sourcing and product cost management for mechanical enclosures and accessories, while early consulting experience at A.T. Kearney focused on market analysis and supply chain strategy. Rupa holds a Master of Supply Chain Management from the University of Michigan and a Bachelor of Business Administration from Western Michigan University, graduating cum laude.
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