Marketing and Demand Generation

The Marketing and Demand Generation team at Paddle is responsible for creating and executing strategic marketing initiatives that drive awareness and customer acquisition for Paddle’s payment solutions. They leverage data-driven insights to optimize campaigns across various channels, manage brand messaging, and coordinate events, all aimed at positioning Paddle as a leader in the SaaS payments space while fostering strong customer relationships. This team plays a critical role in generating leads and nurturing prospects through targeted marketing efforts.