Lilian Harumi Chiba

Lilian Harumi Chiba is an experienced professional in the financial and digital services sectors, currently serving as the Growth General Manager at PagBank since March 2022, where focus lies on customer acquisition and activation for digital account products. Prior roles include Senior Manager positions at Itaú Unibanco, where responsibilities included leading BaaS and WhatsApp API initiatives, as well as driving impactful CRM strategies through data analytics. Lilian also held managerial roles in lifecycle CRM at Rede and retail credit risk at Santander Brasil, and gained international experience through a leadership program at Santander España. Education includes a degree in Economics from USP, a Master's in Finance and Economics from FGV, and a UX Master certification from Nielsen Norman Group.