Ajit Kumar

Ajit Kumar is a seasoned marketing professional with extensive experience in marketing automation and customer relationship management. Currently serving as a Senior Manager at Paidy since September 2020, Ajit leads the planning and execution of marketing campaigns across various channels, including email and push notifications. Previously, Ajit worked at Tata Consultancy Services from December 2011 to August 2020, initially as an Email Marketing Specialist, where responsibilities included developing email marketing strategies, segmentation, testing, and optimization to enhance product sales and brand loyalty. Ajit's career began in an IT Analyst role, following the completion of a Bachelor of Technology in Information Technology from Kurukshetra University in 2011.