PAIKKA
- Sara Rusi
Sara Rusi is a skilled marketing professional with experience in content creation and marketing strategy. Currently serving as a Content Marketing Specialist at PAIKKA since February 2025, Sara previously held roles as a Junior Marketing Manager at Audi Finland / K Auto Oy and a Junior Marketing Specialist at Leadoo Marketing Technologies, where responsibilities included developing written content, managing webinars, and executing social media advertising campaigns. Earlier professional experiences include working as a Conversion Specialist, Talent Sourcer Trainee at Magic Mondayz, a Customer Care Agent at foodora, and a Salesperson at M-Boxi. Sara holds a Bachelor of Business Administration in Human Resources Management from Metropolia University of Applied Sciences and is currently pursuing a Master's degree in Media Management at Arcada University of Applied Sciences.
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PAIKKA
PAIKKA is all about creating premium level, human-grade pet essentials. We believe every product designed for your pet should be designed as well and profoundly as products for human beings. We re-invent important daily moments in pets´ lives through inventive lifestyle products which are safe to use and equipped with uncompromised ergonomic and functional features. Our PAIKKA pack consists of animal lovers with unique skillset. Together we have long work experience in fast fashion, design, pet industry and assortment management, B2B omni-channel development, global procurement and production. We understand the needs of pet owners through extensive knowledge of dog behavior, ergonomics and wellbeing. PAIKKA delivers outdoor and home products for different life stages in pets’ life. Every product is designed with our end users’ needs in mind – for us pets come first. We don’t cut corners, even the smallest little details have been thought through. Practicality and functionality don’t rule out style, PAIKKA pet products are something you love showing to everyone, also your friends who don’t have pets, yet. We also make our industry expertise available to help third-party retailers grow their pet accessories business. We prepare turnkey strategic assortment and pricing models for our business partners and give them access to our proprietary design, product development and manufacturing system Follow our journey on Instagram.
