Jessica Gotti

Head Of Performance Marketing at Paired

Jessica Gotti has extensive work experience in performance marketing and management. Jessica is currently the Performance Marketing Lead at Paired since July 2022. Prior to that, they worked as a Senior Performance Marketing Manager at Paired from March 2022 to June 2022.

Before joining Paired, Jessica worked at Bending Spoons as a Performance Marketing Manager from February 2018 to February 2022. In this role, they managed paid acquisition for a portfolio of over 20 apps across various verticals and handled a monthly budget in the seven figures, aiming for a yearly ROI of over 30%. Jessica constantly explored and tested new trends and channels to optimize user acquisition investments.

From February 2017 to February 2018, Jessica served as the Country Marketing Manager at Once Dating. In this position, they had full responsibility for marketing and PR activities in Italy and other European markets. Jessica effectively managed and allocated a six-figure monthly budget, negotiated partnership deals, and achieved ambitious targets related to CPA, user volume, quality, retention, and ROI.

Jessica started their career as a Marketing and Operations Intern at MadBid.com from May 2016 to February 2017. Jessica was responsible for daily operations, customer service, site administration, and running social media promotions. Jessica successfully drove traffic to the site, increased social engagement, and improved customer satisfaction.

During their studies, Jessica gained experience as a Marketing Intern at SMH International Consulting from February 2015 to May 2015. Jessica also completed internships at CMS SpA in 2012 and Brembo S.p.A. in 2009.

Jessica Gotti completed their education in a chronological order as follows:

From 2005 to 2010, they attended Liceo Scientifico L. Mascheroni, where they achieved a Diploma in the field of Liceo Scientifico.

From 2010 to 2013, they enrolled in Università degli Studi di Bergamo and obtained a Bachelor's degree in International Trade.

In 2013, Jessica pursued further studies at Università degli Studi di Bergamo, completing an English Master II Level degree in the field of Management, International Business, and Finance. This program lasted until 2015.

During the same year, in 2014, they attended OMNES Education to earn another English Master II Level degree, specializing in Purchasing and International Management. This program lasted for a year.

Based on the provided information, it is not mentioned if Jessica pursued any other formal education beyond 2015.

Links

Timeline

  • Head Of Performance Marketing

    October 1, 2023 - present

  • Performance Marketing Lead

    July, 2022

  • Senior Performance Marketing Manager

    March, 2022