Mariam U.

Mariam U. is a skilled professional with a background in business analysis and marketing, currently serving as a Sector Analyst at Profit, part of Pakistan Today since February 2023. Previous experience includes a role as User Researcher at CreditBook, a fintech startup, and as a Project Trainee at Bays International, where qualitative and quantitative research methods were utilized to assess brand perception and consumer behavior. Mariam also contributed as a Teaching Assistant at the Institute of Business Administration, providing support in managing student records, and worked as a Consultant for Impact Consulting, focusing on social welfare projects. Early career achievements include managing social media for M&J Foods, significantly increasing engagement metrics, and enhancing the market entry strategy for Maya into Pakistan. Mariam holds a Bachelor of Business Administration from the Institute of Business Administration, completed in 2022.