Vitaly Lavrov

Vitaly Lavrov is an accomplished marketing and business development professional with extensive experience across various industries. Currently serving as the Head of Product Marketing and Global Marketing Business Partner at PALFINGER AG since September 2022, Vitaly previously held the position of Head of Market Intelligence and Business Development at Segezha Group, leading a team to enhance product strategies in the paper and packaging sector. Vitaly’s previous roles include Deputy Head of Market Intelligence at SIBUR, where responsibilities encompassed sales and market intelligence for a major petrochemical division, and Market Intelligence Team Lead at Bashneft. Early career experiences featured roles in financial auditing and project management for significant oil and gas companies. Vitaly holds a postgraduate degree in Technology Strategies in the Oil and Gas Industry from the Higher School of Economics and has recently completed an executive education program at MIT Sloan.