Martin Kasarda

Martin Kasarda is an experienced academic and industry professional with a diverse background in creative writing, media, and communications. Currently serving as a docent at Paneurópska vysoká škola since 2008, Martin teaches courses on creative writing, media articles, editorial work, and contemporary culture. As the CEO of Žltý slon since April 2015, Martin manages agency operations, fosters client relations, conducts media environment analysis, and develops creative communication campaigns and independent media projects. Prior to this role, Martin worked as a creative director and copywriter at Snowball Communications from 2002 to 2014, focusing primarily on healthcare campaigns for prominent clients such as GSK and Novartis. Martin holds a Doctor of Philosophy (PhD) from Filozofická fakulta, Univerzita Komenského, and has also attained the title of docent in mass media studies from Paneurópska vysoká škola.